Save the Date! Ninth Annual Joint Conference set for June 12-14 in Saratoga Springs!
November 18, 2015
Mark your calendars! The Ninth Annual Sales & Marketing Joint Conference is set for June 12-14, 2016 at the Gideon Putnam Resort in Saratoga Springs.
An annual collaboration of NYNAME and NYSCMA, Inc., the 2016 Conference also marks the 100th anniversary of NYSCMA, Inc.’s first conference!
The 2016 Conference’s theme of “Black and White & Read All Over” is a nod to the old newspaper punchline which also acknowledges that now, more than ever, the news is consumed by readers across numerous platforms, wherever they may be.
Planning for the 2016 Conference’s agenda is well-underway, with several informative speakers and valuable presentations already lined-up by the planning committee.
Joint speakers and topics planned include the annual Host Paper Panel, the N.Y.S. Legislative Update, Leveraging Local Assets with Empire State Development, and The Continuing Evolution of Media.
In addition to joint sessions, the agenda will also feature breakout sessions for Circulation Managers, Advertising Managers, and Ad Sales Reps.
Circulation breakouts planned include a RouteSmart Presentation, the Alliance for Audited Media Update, 10 Rules for Retaining Customers, and Circulation Roundtables on Audit Verification, New Revenue Streams, and Digital Growth Opportunities.
Ad Managers breakouts currently scheduled include Monetizing Google Grants, Hosting Events for Additional Revenue, Hiring/Onboarding New Sales Reps, and the ever-popular Innovative Ideas Discussion.
Meanwhile, Ad Sales Reps breakouts include Developing a Competitive Multi-Media Advantage, Advanced Social Media Bootcamp, Time is the Currency of Achievement, and the Tips from the Trenches Discussion.
Once again, NYNAME and NYSCMA, Inc. will be offering registration to their memberships at the severely discounted rate of $175 for the first attendee and $125 for additional attendees from that group. Day rates will also be available for those interested in only attending part of the conference.
NYNPA to launch AdNet Online on Nov. 1
October 23, 2015
The New York News Publishers Association is pleased to announce AdNet Online, its new digital display network which will allow advertisers to buy basic advertising campaigns on the websites of its member newspapers beginning Nov. 1.
AdNet Online, which will consist of at least 25 news websites across New York State at the time of its launch, will offer advertisers both regional and statewide campaigns that mirror those of AdNet New York, NYNPA’s existing print small display network.
“We created AdNet Online to bring NYNPA’s advertising services into the digital age,” said NYNPA Director of Advertising Don Ferlazzo. “For decades, we have offered traditional print networks like CANNY, AdNet, and the Daily Connection, and soon we will finally have something digital to offer clients who want to advertise online in a network setting, too.”
AdNet Online clients will be able to choose from any of four regions available, including Western New York, Central New York, the Hudson Valley, and the Capital Region/North Country, or campaigns will be able to run in all four regions with a statewide buy. Basic static, animated and video banner ads will be available in all regions, with all formats costing advertisers the same price.
“We wanted to keep things simple, so offering the same regions online as we do in print was a logical choice,” Ferlazzo said. “By allowing advertisers to choose their ad’s format without charging them more for one versus the other, we will be giving them a simple, yet flexible solution to fit their needs.”
AdNet Online will be priced affordably, with regional campaigns costing $75-$125, and statewide campaigns priced at $350 for a 7-day run. NYNPA will also offer a 10% discount to advertisers who agree to package the online network with any of the existing print networks, including CANNY, AdNet New York, and the Daily Connection.
“The discount is meant to encourage advertisers to combine both print and online in a single campaign so they end up with something that’s even more effective than just print or online alone,” Ferlazzo stated.
In addition to being appealing to advertisers, AdNet Online is also set up to benefit NYNPA’s member papers. Participating members who sell AdNet Online ads will keep 75% of each sale they make, resulting in a new revenue stream for their paper. The remaining 25% of the sale will go to NYNPA to cover costs associated with administering the network, and in support of other NYNPA programs.
“We believe AdNet Online will be attractive to current advertisers who are used to advertising in our print networks,” said Ferlazzo, “but it will also open the door for us to approach new advertisers who only want to consider online campaigns.”
With 25 news websites signed up, AdNet Online already promises to be a valuable offering. That said, members who have yet to commit are still welcome to join, even after launch.
“The more websites in the network, the more effective it will be, and that’s good for everyone.”
For more information on AdNet Online, please visit the Advertising Services section of this website, or contact Don Ferlazzo, Director of Advertising, at (518) 449-1667 ext. 700, or email@example.com.
NYNPA partners with LMA to offer members special rate at 2015 Digital BootCamp
Informative conference set for December 2 & 3 at The Wall Street Journal in New York City
October 15, 2015
Deseret Digital Media, in partnership with the Local Media Association, is now offering a “BootCamp” designed for all local media operators who need to grow, engage and monetize the local audience. The two-day BootCamp will be held at The Wall Street Journal in NYC on December 2 & 3.
It is designed for senior-level managers and executives that truly want to transform their media company. At the core of the program, DDM provides two days of training courses intended to accelerate digital competencies in a company’s daily digital operations.
The program will not only convey best practices in a disciplined environment, but will show participants the success of DDM’s practices in real-time. Moreover, participants will crucially see what hasn’t worked—a feature that past BootCampers have found exceptionally valuable. DDM has already trained digital media operators in 26 countries, consistently followed by positive feedback and endorsements.
Through a special partnership between LMA and the New York News Publishers Association, members of NYNPA can register for the conference at the LMA member rate of just $895 per person (a $200 savings).
LMA President Nancy Lane said, “Deseret Digital Media is one of the top companies to watch when it comes to digital revenue growth, disruptive innovation and audience development strategies. We are thrilled to partner with them on this BootCamp that will allow media executives to take a deep dive into the strategies behind their success. Moreover, it doesn't end with the two-day seminar. DDM executives will provide follow up to ensure that progress is being made. I highly encourage top executives to attend along with their senior team and take advantage of this very unique learning opportunity.”
Participation in the BootCamp begins with a pre-BootCamp comprehensive assessment of a company’s current capabilities. The assessment results form a baseline for instructing and development. BootCamp participants will gain exposure to the following:
After initial strategy sessions, the participant can choose between two tactical tracks:
DDM will then conduct follow-ups with measurement and quarterly index tracking to ensure that participants are properly progressing and utilizing the learned techniques. This also involves customized fine-tuning of the practices in order to ensure the company achieves maximum value and return on its investment.
Training content and workbooks accompany all sessions. The training staff is comprised of DDM top executives.
To learn more about the event, or to register, visit www.localmedia.org today.
If you need assistance or have any questions contact Amie Stein at (901) 361-3642 or firstname.lastname@example.org.
New York News Publishers Association, Inc.